Wet Seal is an American fast fashion retailer headquartered in Los Angeles, California. The fast fashion pioneer sells trendy, affordable apparel, accessories, and footwear for young women of all sizes predominantly in their teens, twenties and thirties. The company was founded in Newport Beach, California, by Lorne Huycke in 1962 as "Lorne's". The "Wet Seal" name comes from a comment Huycke made during a fashion show commenting that a model wearing a bathing suit looked like a "wet seal". The company was incorporated as Wet Seal in 1990.