Instacart lowered their membership fee in 2019 in order to compete with other delivery services like Shipt and Peapod. However, instead of a $10 minimum order, the delivery with your membership requires a $35 minimum. There are also some locations where Instacart is only available with the Instacart Express membership.
There are two different ways to secure free delivery from Instacart. One is by signing up as a new user, which will get you free delivery on your first order. Like avoiding delivery fees? There’s no need to stop the fun. You can also get free delivery permanently with their Instacart Express membership.
Overall, the valuation is a stretch but seems achievable given the market size and potential revenues. Instacart has already seen success given its $2 billion in revenue and valuation of $4.2 billion.
If you are or expect to be a regular user of Instacart services, then you may consider joining their Instacart Express membership program. You can pay a monthly fee of $14.99, or if you think you’ll definitely use the service for at least a year, pay $149 for the yearly subscription.