Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman designs sometimes feature the Royal Air Force roundel which is often called the mod target. In its beginnings in the 1960s, the company made its mark with fashionable short sleeved, button-down collared shirts. The Ben Sherman brand was owned by Atlanta-based apparel company Oxford Industries from 2004 to 2015.