"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. ... Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price. This technique is commonly known in the marketing industry by the acronym BOGOF - or, simply, BOGO.
Buy one, get one free - Wikipedia
en.wikipedia.org > wiki > Buy_one,_get_one_free
But often, it's simply not as good a deal as it appears. BOGO is in fact so appealing that it's hard for consumers to see it for what it is. ... Buying more than one item means consumers spend more money than they intended, not less. So BOGO deals can be fantastic if you're looking to buy in bulk and stretch your dollar.
Why “buy one, get one free” isn't a great deal - Vox
www.vox.com > 2018/12/19 > bogo-buy-one-get-one-free-bad-deal
This is the usual meaning: consider "Buy one, get one free" as a test case for the logic: If you add one item to your cart, you have to pay for it: one does not quality for a discount.
Qualifying amount is wrong/confusing meaning Buy X Get Y Free is useless
www.drupal.org > project > uc_discounts_alt > issues
Fifty percent off a purchase of 12 ink cartridges is the same as half off of 12 ink cartridges or getting 12 ink cartridges for the price of six. ... But with a buy one get one free offer, it's more like they are getting one item for 100 percent off, rather than two items at 50 percent off.
Conversion Tip: 50 Percent Off, Half Off or Buy One Get One Free?
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